Toyota Prius hit a Higher-than-expected demand in Japan. To response to it, Toyota ramp up production of its third-generation Prius Hybrid. Toyota spokesman Hideaki Homma, told Bloomberg news in early June this year that the company has increased production to 50,000 Prius hybrids a month at its Tsutsumi factory and Toyota Auto Body Co.’s Fujimatsu plant.
The 2010 Prius was the No. 1 selling vehicle in Japan for May 2009, taking the top spot in the domestic market for the first time ever. According to Homma, as of 5th June 2009, Toyota has received more than 140,000 Prius orders in Japan.