There are people who are especially loyal to a specific brand or product. Recently in US, there are Ford and Toyota TV Commercial from architect by Danya Solomon with the aim of customer testimonials. Overall, the projects illustrate a success in delivering the information and story.
She spends her days surfing the internet, standing in parking lots and busting down pool-hall doors to find consumers who are passionate about the products they buy. The next time you see an average atomic family stand up and profess their love for a sedan, chances are Solomon had something to do with bringing them to the TV screen.
In fact, I think is true especially on Toyota cars in Asia Region as well. I knew family that owning Toyota cars by generations and models too. Most of them said, Toyota cars are very reliable