Today, UMW Toyota Motor has announced and set the on-the-road price for the Toyota Prius at RM139,000 in Peninsular Malaysia, which is about RM35,000 lower than the original RM175,000 tag previously. The price for the Prius in Sabah and Sarawak is set at RM141,000. The changes in the prices are with effect from today – 28 October 2010.
UMW Toyota Motor president Kuah Kock Heng said the company welcomed the recent National Budget announcement by the government on the extension and enhancement of tax incentives for hybrid cars effective from Jan 1, 2011 until Dec 31, 2011.