Audi Established A New Record For The Chinese Market In 2011

Another new record by the brand with the four rings for the Chinese market in 2011. Audi delivered 313,036 (up by 37%) cars to its customers in China and Hong Kong. Consequently, Audi again secured the position of China’s premium segment leader and China now Audi’s biggest single market. Imported models enjoyed above-average growth of 89%, to reach a record total of 57,888 units (without Hong Kong). Locally built vehicles, too, had an excellent year with a total of 252,000 units, representing growth of 29%.

Among the models built in Changchun, the Audi Q5 remained market leader of its segment, with 54,260 units delivered, up 93%. The long-wheelbase version of the A4 likewise reached a new record total of 84,508 deliveries, up 52%, an achievement mirrored by the Audi A6L, sales of which reached 113,232 units – the new generation of this model is due to for launch in the first half of 2012.

The growth drivers among the imported models were the Audi Q7, with 19,063 units delivered (up 70%), and followed by the Audi A8L with 12,425 units (up 153%). China is the biggest market in the world for both models.