Proton Launches Persona – Better, Undoubtedly’ Campaign

ET Apr 26, 2011 Proton 1,437 Comments

It is true and undoubtful that Proton Persona it’s the best-selling sedan in Malaysia since its launch back in 2007. And today, Proton Edar Sdn. Bhd (distribution arm of Proton Cars in Malaysia) today launches the all-new Persona – Better, Undoubtedly’ campaign at Kuala Lumpur.

The outreach programme will also introduce two new Persona Ambassadors, DJ Lin from Suria FM and Aanantha from THR Raaga, who will join the current Persona Ambassador Jack Lim (a.k.a. Ah Beng) from MY FM in a unique 5-month campaign that will engage Malaysians on the distinct platform of inspiring confidence.

Speaking at the campaign launch, General Manager, Marketing Division of Proton Edar – En. Sidik Abd Hamid said, It’s truly inspiring to see how far we have come with the Persona, rising above various challenges, to result in one of the top performing sedans in the market today. Not only do we have a competitively priced, quality vehicle that gives drivers more confidence behind the wheel of their car, but we are also contributing to their lifestyle needs through the Persona.

He added that, As radio DJs, all three are influential personalities that reach out to millions of listeners on a daily basis – what they say, and what they do influences perceptions and attitudes. Just like the Persona impacts millions in their daily drive on the road, our ambassadors are influential personalities that have an opportunity to make a difference with the community.

The Better, Undoubtedly’ Campaign will see the three Persona ambassadors take on a new role as mentors, sharing their life lessons to guide people from various backgrounds to face their own challenges. Each of the ambassadors will champion their own programmes which have been developed based on their life experiences.